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This is precisely when it becomes clear whether hotels are really in the driving seat. Because revenue management systems are good on average. But they don't make the difference. Those who rely solely on them remain in the midfield. Those who have the courage to consciously override them can...

There is no getting around this fact: the hotel industry is complex, day-to-day business demands attention at every turn. At the same time, prices need to be right, segments need to perform and markets need to be monitored. Most of the hotels that really...

Faster than the blink of an eye - 50 milliseconds. That's how quickly our brain judges whether something is appealing to us - or not. We perceive colors, shapes, fonts and textures at lightning speed and make an initial judgment before we have even read...

The beginning: more questions than answers There we were, sitting together, a few months after the company was founded. Highly motivated, full of ideas, visions and entrepreneurial spirit. But even though we had roughly the same images in our heads, we lacked a common denominator. We...