News, trends, and best practices—concise, relevant, and straight from the industry

That’s exactly when it becomes clear whether hotels are truly in control. Revenue management systems are good—on average. But they don’t make the difference. Those who rely solely on them will remain in the middle of the pack. Those who have the courage to consciously take the wheel can...

There’s no getting around this fact: the hotel industry is complex, and day-to-day operations demand attention at every turn. At the same time, prices need to be right, segments need to perform well, and markets need to be monitored. Most hotels that truly...

Faster than the blink of an eye—50 milliseconds. That’s how quickly our brain decides whether we like something—or not. We perceive colors, shapes, fonts, and textures in the blink of an eye and form a first impression even before we’ve read a single word...

The Beginning: More Questions Than Answers There we were, sitting together a few months after the company was founded. Highly motivated, brimming with ideas, visions, and entrepreneurial spirit. But even though we all had roughly the same vision in mind, we lacked a common ground. We...