Privacy Policy
1) Introduction and contact information for the data controller
1.1We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any information that can be used to identify you personally.
1.2The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Revard Digital 030 GmbH, c/o betahaus GmbH, Rudi-Dutschke-Str 23, 10969 Berlin, Germany, Tel.: +49 30 60989327, Email: robert.nagel@revard.de. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data collection when you visit our website
2.1When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- The website we visited
- Date and time of access
- Amount of data sent in bytes
- Source/link that brought you to this page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.
2.2For security reasons and to protect the transmission of personal data and other confidential information (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the padlock icon in your browser address bar.
3) Hosting & Content Delivery Network
We use a provider to host our website and display its content; this provider delivers its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.
All data collected on our website is processed on these servers.
We have entered into a data processing agreement with the service provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
4) Cookies
To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.
If personal data is processed through individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR for the purpose of performing the contract, pursuant to Article 6(1)(a) of the GDPR in the event that consent has been given, or pursuant to Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a user-friendly and effective design of the site visit.
You can configure your browser to notify you when cookies are set, allowing you to decide on a case-by-case basis whether to accept them, or to block cookies in specific cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Getting in touch
When you contact us (e.g., via the contact form or email), we collect personal data. The specific data collected when using a contact form is indicated on the form itself. This data is stored and used exclusively for the purpose of responding to your inquiry, establishing contact, and handling the associated technical administration.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations preclude this.
6) Use of customer data for direct marketing
6.1Subscription to our email newsletter
When you subscribe to our email newsletter, we will send you regular updates about our offers. The only required information for receiving the newsletter is your email address. Providing additional information is optional and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have explicitly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.
By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. When you subscribe to the newsletter, we store the IP address provided by your Internet Service Provider (ISP) as well as the date and time of your subscription so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for the purpose of sending you promotional communications via the newsletter. You can unsubscribe from the newsletter at any time by clicking the link provided in the newsletter or by sending a message to the controller named at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.
6.2MailChimp
Our email newsletters are sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA
Based on our legitimate interest in effective and user-friendly newsletter marketing, we share the data you provide when subscribing to the newsletter with this provider in accordance with Article 6(1)(f) of the GDPR so that the provider can send out the newsletter on our behalf.
Subject to your express consent pursuant to Article 6(1)(a) of the GDPR, the provider also conducts a statistical analysis of the effectiveness of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but not combined with other data sets.
You may revoke your consent to newsletter tracking at any time, effective immediately.
We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits the disclosure of such data to third parties.
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
7) Web analytics services
7.1Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables us to analyze how you use our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and used to collect certain information. This information includes your IP address, although Google truncates the last few digits to prevent direct identification of individuals.
The information is transmitted to Google's servers and processed there. This may also involve transfers to Google LLC, which is based in the United States.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated is not combined with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
For more legal information about Google Analytics 4, please visit https://business.safety.google
Demographic characteristics
Google Analytics 4 uses a special feature called “demographic characteristics” to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and third-party information. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized ads" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com
For more information about Google Signals, please visit the following link: https://support.google.com
UserIDs
As an extension of Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website, and sign in to that account on different devices, your activities—including conversions—can be analyzed across devices.
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
7.2Google Tag Manager
This website uses “Google Tag Manager,” a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
Google Tag Manager provides a technical framework for bundling various web applications—including tracking and analytics services—and for configuring, controlling, and conditioning them through a unified user interface. Google Tag Manager itself does not store any information on users’ devices or read such information. Nor does the service perform any independent data analysis. However, when a page is loaded, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers operated by Google LLC in the United States is also possible.
This processing will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the service provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
For more legal information about Google Tag Manager, please visit https://business.safety.google
7.3Hotjar
This website uses the web analytics service provided by the following company: Hotjar Ltd, Level 2, St Julians Business Centre, 3 Elia Zammit Street, St Julians STJ 1000, Malta
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used—such as the IP address and browser information—in order to analyze usage behavior on our website and create pseudonymized user profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally precludes direct personal identification. There is no merging with personally identifiable data collected in other ways.
All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the service provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
8) Retargeting/Remarketing and Conversion Tracking
8.1Meta Pixel with Advanced Data Synchronization
Within our online platform, we use the "Meta Pixel" service from the following provider in advanced data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
When a user clicks on an ad we’ve placed on Facebook or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. After the user is redirected, this URL parameter is then stored in the user’s browser via a cookie set by our linked page itself. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchase completions, account logins, or registrations (extended data matching). The cookie is then read, enabling the transmission of the data—including the specific customer data—to Meta.
We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they align with users' interests or certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited), which we transmit to Meta (so-called "Custom Audiences").
In addition, we analyze the effectiveness of our ads by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard version of "Meta Pixel," the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All data transmitted is stored and processed by Meta so that it can be linked to the respective user profile, and Meta may use the data for its own advertising purposes in accordance with Meta’s Data Use Guidelines (https://www.facebook.com
All processing described above, in particular the setting of cookies to read information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the service provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, it may also be transmitted to servers operated by Meta Platforms Inc. in the United States.
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
8.2Google Ads Remarketing
This website uses retargeting technology provided by the following company: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
To this end, Google places a cookie in your device’s browser that automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing only takes place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form audiences. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the United States.
All of the processing activities described above, in particular the use of cookies to collect information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may withdraw your consent at any time with future effect. To withdraw your consent, please disable this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
For details on the processing initiated by Google and how Google handles data from websites, please click here: https://policies.google.com
For more information about Google's privacy policy, click here: https://business.safety.google
8.3LinkedIn Insights
This website uses retargeting technology provided by the following company: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This allows us to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our store and our products. The display of these ads is based on a cookie-based analysis of past and current usage behavior.
When retargeting technology is used, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests, thereby allowing advertisements to be tailored to the information stored. These cookies are small text files that are stored on your computer or mobile device. This ensures that you are shown advertisements that are highly likely to match your product and information interests.
All of the processing activities described above, in particular the use of cookies to collect information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may withdraw your consent at any time with future effect. To withdraw your consent, please disable this service using the “Cookie Consent Tool” provided on the website.
8.4LinkedIn Marketing Solutions
This website uses retargeting technology provided by the following company: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland
This allows us to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our store and our products. The display of these ads is based on a cookie-based analysis of past and current usage behavior.
When retargeting technology is used, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests, thereby allowing advertisements to be tailored to the information stored. These cookies are small text files that are stored on your computer or mobile device. This ensures that you are shown advertisements that are highly likely to match your product and information interests.
All of the processing activities described above, in particular the use of cookies to collect information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may withdraw your consent at any time with future effect. To withdraw your consent, please disable this service using the “Cookie Consent Tool” provided on the website.
8.5Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites through advertising (known as Google AdWords). Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more appealing to you, and to ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used to identify you personally. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to the servers of Google LLC in the United States.
For details on the processing triggered by Google Ads conversion tracking and how Google handles data from websites, please see here: https://policies.google.com
All processing described above, in particular the setting of cookies to read information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently opt out of Google Ads conversion tracking by downloading and installing the browser plugin available at the following link:
https://support.google.com
To deliver more targeted advertising to users whose data we have obtained through business or business-like relationships, we use a customer matching feature within Google Ads. To do this, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not have access to plaintext data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then use the encrypted information solely to associate it with existing Google accounts that the data subjects have created. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.
Customer data is only transmitted to Google if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may revoke this consent at any time with future effect. Further information on Google’s data protection measures regarding the customer matching feature can be found here: https://support.google.com
Google's Privacy Policy can be viewed here: https://business.safety.google
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
8.6Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology provided by the following company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
To use Universal Event Tracking, a tag is embedded on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction tracks user behavior on our website and sends the collected information to Microsoft. The purpose of this is to statistically track and analyze certain predefined goals, such as purchases or leads, in order to tailor the focus and content of our offerings to better align with user interests. The tags are never used to personally identify users.
All of the processing activities described above, in particular the use of cookies to collect information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may withdraw your consent at any time with future effect. To withdraw your consent, please disable this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
9) Page features
9.1Weglot
This website uses the translation service of the following provider via an API integration: Weglot SAS, 7 Cité Paradis, 75010 Paris, France
To automatically display the translation in the language of your choice, the browser you are using connects to the provider’s servers. The provider uses so-called "cookies," which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website (including the truncated IP address) is generally transmitted to a server operated by the provider and stored there.
All processing described above, in particular the setting of cookies to read information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the service provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
9.2Applications for job postings via email
On our website, we post current job openings in a separate section; interested candidates can apply by emailing the contact address provided.
Applicants must provide all personal information necessary for a thorough evaluation, including general information such as name, address, and contact details, as well as evidence of qualifications and, if applicable, health-related information. Details regarding the application can be found in the job posting.
Once we receive your application via email, your data will be stored and reviewed solely for the purpose of processing your application. If we have any questions, we will contact the applicant via email or phone. Processing is based on Article 6(1)(b) of the GDPR (or Section 26(1) of the BDSG), under which the application process is considered a preliminary step toward an employment contract.
To the extent that special categories of personal data within the meaning of Article 9(1) of the GDPR (e.g., health data such as information regarding severe disability status), processing is carried out in accordance with Article 9(2)(b) of the GDPR so that we may exercise the rights arising from labor law and the law on social security and social protection and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9(1)(h) of the GDPR if it is carried out for the purposes of preventive healthcare or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnosis, care, or treatment in the health or social sector, or for the administration of systems and services in the health or social sector.
If the applicant is not selected or withdraws their application early, the data they submitted and all electronic correspondence—including the application email—will be deleted no later than six months after notification. This period is determined by our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in fulfilling our obligations to provide evidence under the regulations on the equal treatment of applicants.
If your application is successful, the data you provide will be processed on the basis of Article 6(1)(b) of the GDPR (in the case of processing in Germany, in conjunction with Section 26(1) of the BDSG) for the purpose of carrying out the employment relationship.
10) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they visit the site in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. When using the tool, all cookies/services requiring consent are loaded only if the respective user grants the corresponding consent by checking the boxes. This ensures that such cookies are set on the user’s respective device only if consent has been granted.
The tool uses technically necessary cookies to save your cookie preferences. No personal user data is processed in this process.
If, in individual cases, the storage, assigning, or logging cookie settings, this processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.
Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally required to make the use of non-technically necessary cookies contingent upon the user’s consent.
Where necessary, we have entered into a data processing agreement with the service provider to ensure the protection of our website visitors’ data and to prohibit its unauthorized disclosure to third parties.
For more information about the operator and the settings options for the cookie consent tool, please refer directly to the relevant user interface on our website.
11) Rights of the Data Subject
11.1Under applicable data protection law, you have the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:
- Right of access pursuant to Article 15 of the GDPR;
- Right to rectification pursuant to Article 16 of the GDPR;
- Right to erasure pursuant to Article 17 of the GDPR;
- Right to restriction of processing pursuant to Article 18 of the GDPR;
- Right to information pursuant to Article 19 of the GDPR;
- Right to data portability pursuant to Article 20 of the GDPR;
- Right to withdraw consent pursuant to Article 7(3) of the GDPR;
- Right to lodge a complaint under Article 77 of the GDPR.
11.2RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, fundamental rights and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.
EXERCISE YOUR RIGHT TO OBJECT, AND WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
12) Retention period for personal data
The duration of the storage of personal data is determined by the applicable legal basis, the purpose of processing, and—where applicable—the relevant statutory retention period (e.g., retention periods under commercial and tax law).
When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.
If there are statutory retention periods for data processed in connection with contractual or quasi-contractual obligations pursuant to Article 6(1)(b) of the GDPR, such data will be routinely deleted upon the expiration of the retention periods, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing pursuant to Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.
Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
